![]() ![]() If we were searching for Sprite in the supermarket, our gaze would be drawn immediately to anything green. The same principles apply to graphic design. We’ve seen the sky enough times to know it’s blue, and we’ve seen the grass enough times to know it’s green. ![]() We don’t typically consider how our brains interpret light coming in via our eyes and tell us what colors we see. Understanding our senses of color is something that we all know instinctively as humans. This returns to the more technical, but it does not have to be as analytical. When it comes to defining color theory, perception is everything. All the photos used in the article are taken from freepik.Ĭheck Our Latest Blog On: Top 10 Color Composition In Photography Here, we’ll cover all you need to know about hue theory, from understanding colors variation to selecting the correct palette for your designs with the Adobe wheels of color. While a site’s color scheme can be a matter of personal preference, UI designers employ a framework known as color theory: a multilayer collection of principles that regulate the use of colors in designing. Based on findings from the Institute for Color Research, individuals subconsciously form a judgment within 90 seconds of seeing a brand, and 62% to 90% rely only on color to do so.įor UI designers, the challenge is to use color so that it effectively conveys the brand style of a company. ![]() It’s amazing how much color can influence our moods, emotions, and even our ideas. Have you ever come across a color that quickly brought to mind a specific brand? It’s possible you’ve had trouble unwinding in a room due to the conflicting color scheme or rejected a product because the shade wasn’t quite right. ![]()
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